Built in a lab. Grown in a field.
How we choose what goes into Formula 01, how much of it, and how we check that the jar holds what the label says.
Three rules we formulate by
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Forms you can look up
Every vitamin and mineral is listed by its chemical form, such as magnesium glycinate or methylcobalamin, so you can check it against published research instead of taking our word for it.
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Every amount on the label
No proprietary blends. A blend only has to declare its total weight, which hides how much of each ingredient you get. If it is in the scoop, its amount is printed.
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Tested by someone else
Before launch, every batch will be checked by an independent, accredited laboratory, and the results published against the batch number printed on the jar.
From ingredient to scoop
The same four steps for every ingredient, in this order.
Choose the form
Pick the specific form of each nutrient and the part of each plant, and record why.
Set the amount
Set each amount against published reference intakes and keep every nutrient below its tolerable upper limit.
Test the batch
Send every finished batch to an independent lab before it leaves the warehouse.
Publish the results
Post the certificate of analysis for each batch, so anyone can look up the jar in their hand.
What every batch is tested for
- IdentityEach botanical is the plant and part it says it is.
- StrengthVitamins and minerals match the amounts on the label.
- Heavy metalsLead, cadmium, arsenic and mercury, below published limits.
- MicrobiologyYeast, mould and pathogens, below published limits.
- Live culturesProbiotic count still at or above the label at the end of shelf life.
What we will not tell you
We will not claim that Formula 01 treats, cures or prevents any disease, or that it replaces a varied diet. A daily formula fills gaps; it does not fix everything.
If you are pregnant, breastfeeding, taking medication or managing a health condition, talk to your doctor before you start any supplement, including this one.
Formula 01 arrives in 2027.
One email when it launches. Nothing else.
Get launch updates