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Formula 01

A daily greens, vitamins and probiotics powder. Five ingredient families, every one named and measured, in a single 12 g scoop.

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Concept formula. Launching 2027.

Formula 01 jar: frosted green glass, charcoal lid and a cream label

What is in a scoop

Five families of ingredients, each listed by name and form. When Formula 01 launches, the label will print the amount of every one of them. No proprietary blends.

  • Greens & grasses

    Leaves and algae, milled fine.

    Spirulina, chlorella, wheatgrass, moringa leaf, spinach leaf

  • Vitamins & minerals

    Each named by its form.

    Vitamin D3, vitamin K2 as MK-7, vitamin B12 as methylcobalamin, folate as L-methylfolate, magnesium glycinate, zinc picolinate

  • Pre- & probiotics

    Plant fibre and live cultures.

    Inulin from chicory root, acacia fibre, four named Lactobacillus and Bifidobacterium strains

  • Adaptogens & mushrooms

    Roots and fruiting bodies.

    Ashwagandha root, reishi and lion’s mane fruiting-body extracts

  • Fruit antioxidants

    Deep-coloured fruit.

    Acai, blueberry, acerola cherry, pomegranate

Where each ingredient comes from
A steel scoop heaped with fine green powder

Fine enough for a spoon

Formula 01 is milled to a soft, even powder that disperses in cold water with a spoon or ten seconds in a shaker. No blender, no grit at the bottom of the glass.

A tall glass of green drink over ice with mint and green apple slices

Green apple and mint

Bright and clean rather than grassy, lightly sweetened with stevia leaf. No added sugar, and nothing artificial to cover the greens.

The details

Serving
One level scoop, 12 g
Jar
30 servings, 360 g
Mix with
300 ml of cold water
Taste
Green apple and mint
Free from
Added sugar, gluten and dairy
Suitable for
Vegans
Storage
Lid closed, somewhere cool and dry
Packaging
Glass jar, refill pouches planned

Concept formula. Ingredients, amounts and details will be finalised before launch.

Formula 01 jar on a sunlit counter beside a glass of green drink

Questions

Who is Formula 01 for?

Adults who want one simple daily routine instead of several separate products. It is not designed for children.

Can I take it with other supplements or medication?

Check with your doctor or pharmacist first. Some ingredients, such as vitamin K2, can interact with medicines like blood thinners, and nutrients from several products add up.

Can I take it while pregnant or breastfeeding?

Talk to your doctor before taking any supplement while pregnant or breastfeeding. Some ingredients in Formula 01, such as ashwagandha, are not recommended during pregnancy.

Why no proprietary blends?

A blend only has to show its total weight, so you cannot tell how much of each ingredient you are getting. We would rather print every amount.

When can I buy it?

Formula 01 is a concept and is planned for 2027. Ask for launch updates and we will send one email when it is available.

Formula 01 arrives in 2027.

One email when it launches. Nothing else.

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