Every ingredient, traced to where it grows.

Twenty-four ingredients in five families. Here is what each one is, the part we use and how it is grown or made.

Greens & grasses

The base of every scoop: algae and young leaves, dried gently and milled fine.

Spirulina: A blue-green microalga cultivated in closed glass tubes, sealed from the open air, and dried at low temperature.
Chlorella: A single-celled green alga. Its tough cell wall is broken so it mixes smoothly.
Wheatgrass: Young wheat leaves, cut before the plant forms grain.
Moringa leaf: Leaves of the moringa tree, shade-dried and milled.
Spinach leaf: Whole spinach leaves, dried and powdered.

A short list, each in a named form you can look up, rather than a long list of whatever is cheapest.

Fibre from plants and live cultures grown by fermentation. The culture count will be stated for the end of shelf life, not the day it was made.

We use the fruiting body of each mushroom, the part that grows above the log, rather than grain the mushroom was grown on.

Deep-coloured fruit, dried as whole fruit or pulp, which also gives Formula 01 its clean, bright taste.

Everything else in the jar is there for taste or to keep the powder flowing. It goes on the label too.

Concept formula. Strains, suppliers and growing regions will be named on this page before launch.

One email when it launches. Nothing else.